FROM THE CATALOGUE ERA TO THE DIGITAL FASHION REVOLUTION
bonprix was founded in 1986 with 10 employees in a single-family house in Hamburg-Bramfeld. Through monthly catalogues, we wanted to democratize fashion even more and regularly give our customers access to current trends.
Facts about ss #6
Member of the Otto Group
Our internationalisation
In the early 90s, we expanded to Italy, France, and Poland. In the following years, more European countries followed. In 2009, with the brand VENUS, we successfully entered the USA, followed by expansion into Scandinavian markets in 2017.
Fact #7 "Founding 1986"
Founding 1986
Our digital transformation
At the end of the 90s, when "e-commerce" was still an unknown concept, we experienced our digital breakthrough in Germany. As one of the online pioneers in the fashion segment, we launched our web shop bonprix.de in 1997 and continued to drive our digital transformation in the following years.
Between 2019 and 2023, our award-winning pilot project of a digitally connected retail store in Hamburg gained significant attention, where we tested how online and offline shopping can be linked.
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Headquarter in Hamburg
Shopping around the clock
Today, as an online fashion brand, we are represented in more than 25 countries and employ over 2,500 employees at four locations in Europe and in the USA. Through our web shops and apps, social media, and other digital channels, we give our customers daily new impulses for an inspiring fashion shopping experience.
